3 social-media tips you can use to improve your marketing

Written by Scott Kelley on January 30, 2016. Posted in Gadget

Regardless of how good your product or service may be, you will not enjoy great success unless you have a strong marketing strategy. In order to build social awareness about your company you have to consider launching a social media marketing campaign. This type of marketing campaign is extremely useful for reaching target audience, delivering the right message and more importantly making sales. However, when the actions you have on social media Melbourne do not necessarily meet with success it is time to adopt new strategies. Following are some useful tips that you can use to enhance your marketing.

Twitter all day long   

Thanks to the fact that Twitter now allows its users to share images as well, you can really get through to your audience. If you are not yet convinced that images can really cause a change, then you should do an experiment and see what the difference is between average tweets without any image and those that include photos. The fact is that tweets with images receive almost 18% more clicks. The explanation lies in the fact that there is more content for the user to consume. The result is that the user will not leave, which is exactly your goal. Another thing to keep in mind is that there are optimal times for posting, more precisely, the optimal time is somewhere in between 1 p.m. and 3 p.m.

Optimize your online profile

Once you have created a profile on Twitter or Facebook, you have to make sure to optimise it. This way you will get more followers, not to mention that it will be good for your SEO efforts as well. So what are the general rules? The first thing that you have to do is use a real photo, which means that you should avoid animals or anything that is not real. The point is that you should connect with the customers and you cannot do that if you do not have a trusted profile. In addition to this, a good description of your company is essential. Include relevant information like background and expertise. Last but not least, include a link to your website.

Remember to be consistent

Of course there are many other techniques that you can use to increase brand awareness, but what matters the most is that you should stay consistent. This means that you should not abandon your actions just because there is no immediate response from the customers. On the contrary, it will take some time until you see any visible results, so stick to your posting schedule and publish quality content. Only by being consistent will you manage to obtain responses from the behalf of your customers. Trust takes time.